We are so excited and proud to tell you that we have joined up with the incredible and super talented Carly Wilford and now have our first female ambassador, OH YES!! We’re bringing that girl power into the Roastery! And we couldn’t think of a more empowering role model than Carly.
Rising up through London’s underground electronic dance music scene, Carly is a pioneer of new music. Discovering the latest breaking artists and backing their journey, she unearths the tracks that shine through amongst the Internet’s crowded streams. Starting out as a Presenter, her early career saw her take over the airwaves on the Rinse FM Breakfast Show before taking bold steps to become a respected DJ and Music Producer.
”"Especially if you look at such strong female figures like Annie Mac, Nina Las Vegas and the British Carly Wilford. They are not only radio show presenters and talented DJs, but also successful entrepreneurs, which makes them ambitious role models."Staley SharplesEditor in Chief at saint audio and DJ
A year ago, Carly came across a statistic that only 2% of women are Music Producers, so she decided that there was work to be done. Joining Toolroom Records, Toolroom Academy Course, she set out to learn how to make music. Fast forward to this year and she released her debut single ‘Generation X’ with Mr V. on the label with the track being signed within ten months of her laying down her first beat on the course. Using time in lockdown to learn her new craft in the hope of helping other females to do the same.
"I remember you were one of my first fans that I recognised"Sam SmithEnglish Singer - Songwriter
"She's been there since the start..."LabrinthSinger - Songwriter
Generation X’ has travelled far and wide, gaining support from the likes of Annie Mac, Danny Howard, Jaguar and Arielle Free on Radio 1, TCTS and Ben Malone on Kiss FM as well as landing key spots in Spotify’s key editorial playlists, With global DJ and Producer support from Mark Knight, Eli Brown, Idris Elba, Martin Garrix, David Guetta, Jamz Supernova, LP Giobbi and Wh0.
Stepping in to 2020 Carly broke new ground launching meditation and wellbeing platform a:live. An essential support network to the unconventional, always on, culture of the music industry. Having worked as a Personal Trainer before jumping into the music business, her knowledge and experience has created an invaluable space bringing together some of the most ambitious minds in health, fitness and performance.
Recently Carly won the award for Music and Entertainment at the Women Leaders Awards 2020. Having interviewed the likes of Nas, Kendrick Lamar, Snoop Dogg, Annie Mac, A$AP Rocky, Zane Lowe, Alison Wonderland & J Cole, her honesty and foresight has helped to shape the music industry of tomorrow. Her natural energy and lust for life shines through in her interviews. With millions of views across her YouTube videos you can see why the music industry is talking about her
Carly is at the forefront of everything music related – from new artists to secret collaborations, if you need to know about it, she has already got it covered. She films, edits, produces and presents her own work as well as having written for Hunger Magazine, Wonderland & Huffington Post. With big aspirations and infinite drive, she is one to watch very closely…
Fuelled by us day and night
Here at the Roastery we are so excited to be a part of Carlys (International superstar DJ) future producing amazing House music, Fuelled with Roastery coffee day and night!
We can’t wait to see Carly continue to release new music and her coffee adventures on the way.
As always Roastery friends keep them eyes peeled…